From Home Studio to Flower Shop: How Everything Changed
The flower bar in early spring
Oh my goodness, we’re coming up on—hold on, counting on my fingers—five months of having my very own flower shop!
It’s been a whirlwind, and honestly, I can hardly believe how quickly time has flown. Every day feels like a mix of learning, growing, and, of course, being surrounded by beautiful flowers. And let’s be real, there are definitely moments when I still look around and think, “Wait, is this real life?”
The Question Everyone Asks
The number one question people ask when they walk through the door is: “So, how’s business?”
And I have to say, business is BOOMING. No, seriously! I opened right before Thanksgiving and headed straight into the holiday madness. Thankfully, I had some retail experience from a past life and knew what to expect—but still, by Christmas, I was très fatigué (read: beyond exhausted).
After the holidays, things slowed down a bit, which honestly makes perfect sense. A lot of people flee to warmer climates this time of year. But while it’s been much quieter compared to the holiday rush, I’ve actually been enjoying it. This slower season has given me time to chat with every customer, build relationships, and really plan for the year ahead.
Details of the flower bar on a March day
How Opening a Shop Changed My Business
As I’ve been reflecting on these past few months, I’ve realized just how much having a physical shop has completely transformed my business. Here are the biggest ways it’s made an impact:
1. Credibility: A Brick-and-Mortar Boost
There’s no doubt about it—having a physical shop has solidified my presence in a way that my home studio never could. While I was always offering floral arrangements and services from my home, there’s something about having a storefront that just makes it real in the eyes of the community.
And the proof? Inquiries have increased 200% since opening! That’s double the amount of people reaching out, asking about wedding florals, custom arrangements, and events. Something about a shop makes people feel more confident in your expertise—like, “Oh, you have an actual store? You must be legit!”
2. Constantly Practicing My Craft
Before I had the shop, it was easy to let weeks (or, let’s be honest, months) pass without arranging flowers. I’d get busy with other parts of the business, and before I knew it, I’d find myself standing in front of a bucket of flowers, questioning, “Wait… do I still remember how to make a bouquet?”
Now, there’s no room for rust! Every single week, I’m creating arrangements, bouquets, planters, and more. The repetition has made me faster, more efficient, and overall, better at my craft. There’s no substitute for hands-on experience, and running a shop means I’m in the flowers all the time.
3. Being “Stranded” (aka, No More Distractions)
Working from home had its perks, but let’s be real—it also had a lot of distractions. Between the hungry donkeys (yes, I have donkeys), my cat demanding constant cuddles, and my toddler pulling me toward the cookie jar, my attention was always divided.
Now, in the shop, it’s a whole different vibe. I know I’m here from 9 AM to 4 PM, and I actually get things done. It’s amazing how much more productive I am without the endless little interruptions. I can zone in, focus on work, and leave at the end of the day feeling accomplished instead of drained.
And let’s be honest, I still get plenty of cuddles when I get home.
4. Vibes, Vibes, Vibes
Not going to lie—I usually hate shopping because most stores play the kind of commercial music that makes my brain want to melt. But a silent shop would be a little weird, right?
Thankfully, I’m the DJ here, and that means I get to curate the perfect vibe. Whether it’s some French café tunes, soft indie folk, or a little classic jazz, I find myself humming along most of the day. And honestly? It makes work feel so much more enjoyable.
Pro tip: The right playlist makes flower arranging feel even more magical.
5. Community: My Favorite Part
One of the things I loved most about selling flowers at farmer’s markets was meeting people. Some of my best friendships started with a simple conversation over a bouquet of blooms.
Having a shop has brought that same joy to my everyday life. I get to meet so many incredible people—whether they’ve lived in the area for 30 years or are just passing through. Seeing familiar faces return, chatting about their day, and helping them pick out the perfect flowers has been the best. The shop isn’t just a place to buy flowers—it’s a little hub of connection, and I love that.
A spring centerpiece made of hellebores, nandina, ranunculus, local tulips and blackberries
Looking Ahead: What’s Next?
With five months of shop life under my belt, I’m feeling excited for what’s ahead. Here’s what I’m focusing on next:
1. Spring and Summer Florals
As we head into wedding season, I’m gearing up for a busy few months! From stunning bridal bouquets to dreamy reception arrangements, I can’t wait to create florals that make people’s special days even more magical.
2. Workshops and Events
One of my goals for this year is to start hosting floral workshops! Whether it’s bouquet-making classes, seasonal wreath workshops, or just fun “sip and arrange” nights, I want to create more opportunities for people to get hands-on with flowers.
3. Expanding Our Offerings
I’m always thinking about new ways to bring beauty into people’s lives. Lately, I’ve been playing around with dried flower arrangements, botanical gifts, and unique planters—so expect to see more of those in the shop soon!
4. Online Course: Bringing Floral Design to More People
Something I’m really excited about is developing an online floral design course! Not everyone can make it to the shop for a workshop, so I want to create a way for people to learn from anywhere. Right now, this idea is just a little seed, but my goal is to nurture it and have it in full bloom by the end of the year. Whether you’re a total beginner or looking to refine your skills, this course will cover everything from bouquet-making basics to advanced floral artistry. Stay tuned—more details coming soon!
5. Just Enjoying the Journey
If there’s one thing I’ve learned in the last five months, it’s that this experience is constantly evolving. Every day brings something new—new customers, new challenges, new ideas—and I’m learning to embrace it all.
So, to everyone who’s supported me, visited the shop, or sent kind words along the way—thank you. You’ve made this journey so special, and I can’t wait to see what’s next.
Here’s to many more months (and years!) of flowers, friendships, and fun.
See you in the shop soon!
Hellebores, Nandina, Ranunculus, local tulips and Blackberries
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